Lucy Lou Candles is a handmade candle brand identity developed around the idea of bringing warmth, comfort and subtle luxury into everyday spaces. The project focused on creating a cohesive visual identity that reflected the personal and thoughtfully crafted nature of the candles while giving the business a distinctive, approachable and memorable personality. A bold typographic logo was developed with a candle illustration integrated directly into the letterforms, creating a recognisable brand mark that clearly connects the identity to the product. A tonal pink colour palette was paired with playful typography and graphic elements to introduce personality and create a contemporary visual style, while still reflecting the brand’s focus on calm, comforting moments. The identity was designed to be flexible across different brand touchpoints, including packaging, promotional material and digital applications, allowing the visual language to remain consistent and recognisable. Overall, the final outcome balances the handmade and personal qualities of Lucy Lou Candles with a bright and modern aesthetic, creating a brand that celebrates slowing down, finding comfort in small moments and making everyday routines feel a little more special.